For the brand’s second appearance at the annual air show, Alpina continued to highlight their partnership with Goulian through various activations and activities. This year for the first time, Alpina offered, “sky dreamers” the opportunity to experience a one-on-one aerobatic flight with Michael Goulian in an Alpina branded airplane. The participants consisted of children, fans, YouTubers and press who were able to have a unique experience brought to them by Alpina in an effort to highlight the brand’s passion behind the air space. Alpina also partnered with two retailers, International Diamond Center (IDC) and Banyan Pilot Shop, to promote the brand on-site and allow for attendees to shop select Alpina novelties, offering watch purchasers to enter for a chance to win a flight with Goulian.
“SUN ‘n FUN Fly-In and Expo has been an incredible experience allowing Alpina to showcase its passion and appreciation of the air universe,” said Lindsay Mellor, Alpina Marketing Director, “We are extremely proud of our partnership with Michael Goulian and look forward to shows like SUN ‘n FUN where together, we can create a once in a lifetime experience for those who share the same love of flight as we do.”
Alpina recently announced its continuation of their partnership with Michael Goulian, showcasing the brand’s rich history in the flight industry through their pilot timepieces. Recently, the brand unveiled a Michael Goulian 99MG Limited Edition Startimer Pilot timepiece, which he wears throughout his areal performances. The brand’s participation at the SUN ‘n FUN Fly-In and Expo was the first activation with Goulian in 2018, where he received Sun ‘n Fun’s 2018 Path of Fame Award for his volunteer efforts to build a brighter future for men and women in the aviation industry.
“I am excited to continue my partnership with Alpina because the energy and passion that the brand has for aviation is the same passion that we have, which makes for a natural fit for us. To see their watches showcased at this great event confirms their dedication to their aviation collection,” said champion aviator, Michael Goulian. “The most important features of a watch for a pilot are an easy-to-read dial and a chronograph function. Alpina ensures that these features are part of all their pilot watches, especially those from the Startimer collection.”