New York, New York (April 20, 2020) – Continuing their partnership with the National Park Foundation (NPF), Alpina is excited to introduce the limited edition National Park Foundation Alpiner Quartz. For over 50 years, NPF has served as the official non-profit partner of the United States National Park Service. NPF helps protect U.S. national parks and connects visitors to the unique experiences parks offer. Alpina is proud to support these initiatives, with a focus on the parks’ rivers and trails systems, perpetuating the longstanding alpinist tradition of the brand.
The clean lines, essential design and intrinsic quality characteristic of the Swiss brand’s Alpiner collection are updated with inspiration from the national parks of the United States. Maintaining the key features that Alpina deems essential in a sports watch – anti-magnetic, anti-shock, water-resistant and stainless – the new piece is the explorer’s latest must-have gear. With a forest green dial and brown leather strap, the piece embodies the essence of the trails that the collaboration seeks to protect. The Alpiner’s signature high performance and reliability renders the same trusted quality of adventurers navigating the Alps to the trails and rivers of the U.S. national parks.
“This timepiece is the next step in our partnership with the National Park Foundation, and the perfect opportunity for the wearer to show their support of the national parks,” said Alpina’s Managing Director, Fernando Sanchez. He continued, “Alpina was founded by a group of Alpinist who loved the outdoors and through this partnership we expand the brand’s support of the great outdoors from the Swiss Alps to the US national parks. We can’t wait to see the adventures people encounter in the National Park System!”
Quintessential sporting elegance for the rugged trails to everyday wear, the sophisticated AL-240 quartz movement hosts hours, minutes, seconds and date window at 6 o’clock protected by a scratch-resistant convex sapphire crystal fixed in a 42mm diameter case and water resistance up to 100m/330ft. Outfitted in a brown strap embossed with the National Park Foundation logo, the “Alpinist” Adventurer can wear the spirit of exploration proudly on their sleeve (literally!). The case back displays the unique limited-edition number along with the Alpina and NPF logos. Presented in a custom box with an NPF patch, the National Park Foundation Alpiner Quartz is in a limited run of 300 pieces and available to purchase for $795 USD.
“Alpina’s generous support helps us fulfill our mission to protect and enhance America’s national parks for present and future generations,” said Stefanie Mathew, senior vice president of corporate partnerships at the National Park Foundation. “The National Park Foundation is proud to partner with a brand that encourages its consumers to experience the beauty and history of these national treasures.”
THE ORIGINAL SWISS ALPINE SPORTS WATCH MANUFACTURING SINCE 1883
Alpina, famous for its red triangle signature representing the renowned Matterhorn mountain, is a fine Swiss watchmaking manufacture based in Geneva, Switzerland that has been founded in 1883 by a group of passionate watchmakers.
A true pioneer of the Swiss watchmaking industry, Alpina has been the source of numerous patents and innovative calibers inventing the concept of the Swiss sports watch as we know it today, with the birth of its legendary Alpina 4 in 1938.
Faithful to its long tradition of innovation, in 2015 Alpina introduced the first connected Swiss Made Horological Smartwatch, thereby creating a new watch category in the Swiss luxury sports watch industry operating with the greatest precision and reliability in the most demanding sporting environments, like the Alps.
ABOUT THE NATIONAL PARK FOUNDATION
The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help protect more than 84 million acres of national parks through critical conservation and preservation efforts and connect all Americans with their incomparable natural landscapes, vibrant culture, and rich history. Find out more and become a part of the national park community at www.nationalparks.org.